Hartford HealthCare 
Brand Values Video

Hartford HealthCare 
Brand Values Video

Hartford HealthCare 
Brand Values Video

Hartford HealthCare had recently rebranded their entire system under one unified brand. Through the process, they emerged with a set of values to define their new brand – Caring, Safety, Excellence, and Integrity.  In order to convey the new values to all employees across the system, we decided to produce a video that could be easily shared and distributed.

Hartford HealthCare had recently rebranded their entire system under one unified brand. Through the process, they emerged with a set of values to define their new brand – Caring, Safety, Excellence, and Integrity.  In order to convey the new values to all employees across the system, we decided to produce a video that could be easily shared and distributed.

Hartford HealthCare had recently rebranded their entire system under one unified brand. Through the process, they emerged with a set of values to define their new brand – Caring, Safety, Excellence, and Integrity.  In order to convey the new values to all employees across the system, we decided to produce a video that could be easily shared and distributed.

Scope of Work
Video Branding

Scope of Work
Video Branding

Scope of Work
Video Branding

Challenge
How do we convey these values for employees to take to heart and easily live the brand with every patient interaction?

 

Challenge
How do we convey these values for employees to take to heart and easily live the brand with every patient interaction?

Challenge
How do we convey these values for employees to take to heart and easily live the brand with every patient interaction?

Solution
The concept was simple, ask a cross-section of employees what they think each of the four values mean to them, the organization, and the patients they serve. Their answers were edited into four segments, one for each value, describing how they are living the brand values in every level of the organization.

Solution
The concept was simple, ask a cross-section of employees what they think each of the four values mean to them, the organization, and the patients they serve. Their answers were edited into four segments, one for each value, describing how they are living the brand values in every level of the organization.

Solution
The concept was simple, ask a cross-section of employees what they think each of the four values mean to them, the organization, and the patients they serve. Their answers were edited into four segments, one for each value, describing how they are living the brand values in every level of the organization.

Branding + Marketing for
Healthcare Organizations

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