Hartford HealthCare 
Brand Values Video

Hartford HealthCare 
Brand Values Video

Hartford HealthCare 
Brand Values Video

Hartford HealthCare had recently rebranded their entire system under one unified brand. Through the process, they emerged with a set of values to define their organization – Caring, Safety, Excellence, and Integrity.  In order to convey the new values to all employees across the system, they sought a video that could be easily shared and distributed.

Hartford HealthCare had recently rebranded their entire system under one unified brand. Through the process, they emerged with a set of values to define their organization – Caring, Safety, Excellence, and Integrity.  In order to convey the new values to all employees across the system, they sought a video that could be easily shared and distributed.

Hartford HealthCare had recently rebranded their entire system under one unified brand. Through the process, they emerged with a set of values to define their organization – Caring, Safety, Excellence, and Integrity.  In order to convey the new values to all employees across the system, they sought a video that could be easily shared and distributed.

Hartford HealthCare had recently rebranded their entire system under one unified brand. Through the process, they emerged with a set of values to define their organization – Caring, Safety, Excellence, and Integrity.  In order to convey the new values to all employees across the system, they sought a video that could be easily shared and distributed.

Hartford HealthCare had recently rebranded their entire system under one unified brand. Through the process, they emerged with a set of values to define their organization – Caring, Safety, Excellence, and Integrity.  In order to convey the new values to all employees across the system, they sought a video that could be easily shared and distributed.

Scope of Work
Video Branding

Scope of Work
Video Branding

Scope of Work
Video Branding

Challenge
How do we convey these values for employees to take to heart and easily live the brand with every patient interaction?

 

Challenge
How do we convey these values for employees to take to heart and easily live the brand with every patient interaction?

Challenge
How do we convey these values for employees to take to heart and easily live the brand with every patient interaction?

Solution
The concept is simple, ask a cross-section of employees what the four values mean to them, the organization, and the patients they serve. Their answers were edited into four chapters on the video. Each chapter describes how employees are living the brand values in all areas of the organization.

Solution
The concept is simple, ask a cross-section of employees what the four values mean to them, the organization, and the patients they serve. Their answers were edited into four chapters on the video. Each chapter describes how employees are living the brand values in all areas of the organization.

Solution
The concept is simple, ask a cross-section of employees what the four values mean to them, the organization, and the patients they serve. Their answers were edited into four chapters on the video. Each chapter describes how employees are living the brand values in all areas of the organization.

Solution
The concept is simple, ask a cross-section of employees what the four values mean to them, the organization, and the patients they serve. Their answers were edited into four chapters on the video. Each chapter describes how employees are living the brand values in all areas of the organization.

Solution
The concept is simple, ask a cross-section of employees what the four values mean to them, the organization, and the patients they serve. Their answers were edited into four chapters on the video. Each chapter describes how employees are living the brand values in all areas of the organization.

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Branding + Marketing
for Healthcare Organizations

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Colchester, Connecticut      860·343·9156

© 2018 Neue Studios, Inc. All rights reserved.

Branding + Marketing
for Healthcare Organizations

 HOME            WORK            ABOUT

 

 

Colchester, Connecticut      860·343·9156

© 2018 Neue Studios, Inc. All rights reserved.

Branding + Marketing
for Healthcare Organizations

 HOME            WORK            ABOUT

 

 

Colchester, Connecticut      860·343·9156

© 2018 Neue Studios, Inc. All rights reserved.

Branding + Marketing
for Healthcare Organizations

 HOME            WORK            ABOUT

 

 

Colchester, Connecticut      860·343·9156

© 2018 Neue Studios, Inc. All rights reserved.

Branding + Marketing
for Healthcare Organizations

 HOME            WORK            ABOUT

 

 

Colchester, Connecticut      860·343·9156

© 2018 Neue Studios, Inc. All rights reserved.