Neue_Studios-Masonicare-Here-for_Me-image

Masonicare  
Visibility Campaign

Masonicare  
Visibility Campaign

Masonicare  
Visibility Campaign

Masonicare  
Visibility Campaign

Grateful patients. Happy residents. 100+ year history.


Grateful patients. Happy residents. 100+ year history.


Grateful patients. Happy residents. 
100+ year history.


Grateful patients. Happy residents. 100+ year history.


Grateful patients. Happy residents. 
100+ year history.

Scope of Work
Messaging
Website Design
Print & Digital Advertising
Video Production

Scope of Work
Messaging
Website Design
Print & Digital Advertising
Video Production

Scope of Work
Messaging
Website Design
Print & Digital Advertising
Video Production

Scope of Work
Messaging
Website Design
Print & Digital Advertising
Video Production

Challenge
How to increase the visibility of Masonicare as a leading provider of healthcare and retirement living for seniors in Connecticut?

 

Challenge
How to increase the visibility of Masonicare as a leading provider of healthcare and retirement living for seniors in Connecticut?

 

Challenge
How to increase the visibility of Masonicare as a leading provider of healthcare and retirement living for seniors in Connecticut?

Challenge
How to increase the visibility of Masonicare as a leading provider of healthcare and retirement living for seniors in Connecticut?

Solution
A multi-channel campaign using real patients and residents to share their experiences of the wonderful services Masonicare has to offer.

Solution
A multi-channel campaign using real patients and residents to share their experiences of the wonderful services Masonicare has to offer.

Solution
A multi-channel campaign using real patients and residents to share their experiences of the wonderful services Masonicare has to offer.

Solution
A multi-channel campaign using real patients and residents to share their experiences of the wonderful services Masonicare has to offer.

Listening to patients
 and residents

Listening to patients
 and residents

Listening to patients
 and residents

Listening to patients and residents

Listening to patients
 and residents

To understand their perspective, informal insight groups were scheduled to learn the positives of what they loved about the services at Masonicare. It was clear that they all had one thing in common.

To understand their perspective, informal insight groups were scheduled to learn the positives of what they loved about the services at Masonicare. It was clear that they all had one thing in common.

To understand their perspective, informal insight groups were scheduled to learn the positives of what they loved about the services at Masonicare. It was clear that they all had one thing in common.

To understand their perspective, informal insight groups were scheduled to learn the positives of what they loved about the services at Masonicare. It was clear that they all had one thing in common.

To understand their perspective, informal insight groups were scheduled to learn the positives of what they loved about the services at Masonicare. It was clear that they all had one thing in common.

Here for Me

Here for Me

Message Development

Message Development

Message Development

Message Development

Message Development

Overwhlemingly, we heard stories of the staff members genuinely making sure each person was doing okay, scheduling rides to doctor appointments, or getting help to changing a light bulb - Masonicare was here for them for whatever they needed. This is the foundation we built the messaging on and set the tone for how we would create the campaign.

Overwhlemingly, we heard stories of the staff members genuinely making sure each person was doing okay, scheduling rides to doctor appointments, or getting help to changing a light bulb - Masonicare was here for them for whatever they needed. This is the foundation we built the messaging on and set the tone for how we would create the campaign.

Overwhlemingly, we heard stories of the staff members genuinely making sure each person was doing okay, scheduling rides to doctor appointments, or getting help to changing a light bulb - Masonicare was here for them for whatever they needed. This is the foundation we built the messaging on and set the tone for how we would create the campaign.

Overwhlemingly, we heard stories of the staff members genuinely making sure each person was doing okay, scheduling rides to doctor appointments, or getting help to changing a light bulb - Masonicare was here for them for whatever they needed. This is the foundation we built the messaging on and set the tone for how we would create the campaign.

Overwhlemingly, we heard stories of the staff members genuinely making sure each person was doing okay, scheduling rides to doctor appointments, or getting help to changing a light bulb - Masonicare was here for them for whatever they needed. This is the foundation we built the messaging on and set the tone for how we would create the campaign.

Neue_Studios-Masonicare-Here_for_Me-Website-f

Website Design

Website Design

Website Design

Website Design

Website Design

A micorsite was developed as the hub for the campaign. The goal was to invite the viewer to hear more stories and reinforce the Masonicare brand from the patient and resident’s persepective. Short web films featured patients, adult children, and residents sharing their stories and experiences at Masonicare. Relevant links guide viewers to Masonicare’s website for more detailed information.

A micorsite was developed as the hub for the campaign. The goal was to invite the viewer to hear more stories and reinforce the Masonicare brand from the patient and resident’s persepective. Short web films featured patients, adult children, and residents sharing their stories and experiences at Masonicare. Relevant links guide viewers to Masonicare’s website for more detailed information.

A micorsite was developed as the hub for the campaign. The goal was to invite the viewer to hear more stories and reinforce the Masonicare brand from the patient and resident’s persepective. Short web films featured patients, adult children, and residents sharing their stories and experiences at Masonicare. Relevant links guide viewers to Masonicare’s website for more detailed information.

A micorsite was developed as the hub for the campaign. The goal was to invite the viewer to hear more stories and reinforce the Masonicare brand from the patient and resident’s persepective. Short web films featured patients, adult children, and residents sharing their stories and experiences at Masonicare. Relevant links guide viewers to Masonicare’s website for more detailed information.

A micorsite was developed as the hub for the campaign. The goal was to invite the viewer to hear more stories and reinforce the Masonicare brand from the patient and resident’s persepective. Short web films featured patients, adult children, and residents sharing their stories and experiences at Masonicare. Relevant links guide viewers to Masonicare’s website for more detailed information.

TV Spots and Web Films

TV Spots and Web Films

TV Spots and Web Films

TV Spots and Web Films

TV Spots and Web Films

From the isight groups, several candidates were selected to film and share their stories.  Short web videos and tv spots were developed from the footage to showcase the spectrum of Masonicare services.

5 second tv spots were created for each service allowing Masonicare flexibility in their media buy. Combining two 15 second tv spots, allowed them to essentially double their services exposure.

From the isight groups, several candidates were selected to film and share their stories.  Short web videos and tv spots were developed from the footage to showcase the spectrum of Masonicare services.

5 second tv spots were created for each service allowing Masonicare flexibility in their media buy. Combining two 15 second tv spots, allowed them to essentially double their services exposure.

From the isight groups, several candidates were selected to film and share their stories.  Short web videos and tv spots were developed from the footage to showcase the spectrum of Masonicare services.

5 second tv spots were created for each service allowing Masonicare flexibility in their media buy. Combining two 15 second tv spots, allowed them to essentially double their services exposure.

From the isight groups, several candidates were selected to film and share their stories.  Short web videos and tv spots were developed from the footage to showcase the spectrum of Masonicare services.

5 second tv spots were created for each service allowing Masonicare flexibility in their media buy. Combining two 15 second tv spots, allowed them to essentially double their services exposure.

From the isight groups, several candidates were selected to film and share their stories.  Short web videos and tv spots were developed from the footage to showcase the spectrum of Masonicare services.

5 second tv spots were created for each service allowing Masonicare flexibility in their media buy. Combining two 15 second tv spots, allowed them to essentially double their services exposure.

Neue_Studios-Masonicare-Here_for_Me-Digital_Ad-f
Neue_Studios-Masonicare-Here_For_Me_Campaign-Billboard-f

Print & Digital Advertising

Print & Digital Advertising

Print & Digital Advertising

Print & Digital Advertising

Print & Digital Advertising

The advertising campaign helped gain more visibility and awareness in the marketplace and show how Masonicare goes above and beyond for it’s patients and residents.

The advertising campaign helped gain more visibility and awareness in the marketplace and show how Masonicare goes above and beyond for it’s patients and residents.

The advertising campaign helped gain more visibility and awareness in the marketplace and show how Masonicare goes above and beyond for it’s patients and residents.

The advertising campaign helped gain more visibility and awareness in the marketplace and show how Masonicare goes above and beyond for it’s patients and residents.

The advertising campaign helped gain more visibility and awareness in the marketplace and show how Masonicare goes above and beyond for it’s patients and residents.

Branding + Marketing for
Healthcare Organizations

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