Neue_Studios-Primary_Care_Network-Photo

HHC Primary Care Network 
Awareness Campaign

HHC Primary Care Network 
Awareness Campaign

HHC Primary Care Network 
Awareness Campaign

HHC Primary Care Network 
Awareness Campaign

With a network of 100 physicians in many locations across Connecticut, Hartford HealthCare needed a way to make it easy for patients to find the right doctor near them.

With a network of 100 physicians in many locations across Connecticut, Hartford HealthCare needed a way to make it easy for patients to find the right doctor near them.

With a network of 100 physicians in many locations across Connecticut, Hartford HealthCare needed a way to make it easy for patients to find the right doctor near them.

With a network of 100 physicians in many locations across Connecticut, Hartford HealthCare needed a way to make it easy for patients to find the right doctor near them.

Scope of Work
Website Design
Print and Digital Advertising
Video Production


Scope of Work
Website Design
Print and Digital Advertising
Video Production


Scope of Work
Website Design
Print and Digital Advertising
Video Production

Scope of Work
Website Design
Print and Digital Advertising
Video Production

Challenge
Create a website for patients to easily access all of Hartford HealthCare’s primary care physicians. 

 

Challenge
Create a website for patients to easily access all of Hartford HealthCare’s primary care physicians. 

 

Challenge
Create a website for patients to easily access all of Hartford HealthCare’s primary care physicians. 

Challenge
Create a website for patients to easily access all of Hartford HealthCare’s primary care physicians. 

Solution
A new website, print and digital advertising, and tv spots were created to build awareness to Hartford HealthCare’s Primary Care Network for new and existing patients to access the care they need.

Solution
A new website, print and digital advertising, and tv spots were created to build awareness to Hartford HealthCare’s Primary Care Network for new and existing patients to access the care they need.

Solution
A new website, print and digital advertising, and tv spots were created to build awareness to Hartford HealthCare’s Primary Care Network for new and existing patients to access the care they need.

Solution
A new website, print and digital advertising, and tv spots were created to build awareness to Hartford HealthCare’s Primary Care Network for new and existing patients to access the care they need.

Neue_Studios-Hartford_HealthCare-Primary_Care_Network-Patient_Photos-f

Real Patients 

Real Patients 

Real Patients 

Real Patients 

Real Patients

What’s your idea of a great doctor? This is the core question we asked real patients to better understand the characteristics of a great doctor. During the interviews, we photographed and filmed each patient (with permission) to capture their responses. As a result, their insights became the main messages driving our marketing awareness campaign.

What’s your idea of a great doctor? This is the core question we asked real patients to better understand the characteristics of a great doctor. During the interviews, we photographed and filmed each patient (with permission) to capture their responses. As a result, their insights became the main messages driving our marketing awareness campaign.

What’s your idea of a great doctor? This is the core question we asked real patients to better understand the characteristics of a great doctor. During the interviews, we photographed and filmed each patient (with permission) to capture their responses. As a result, their insights became the main messages driving our marketing awareness campaign.

What’s your idea of a great doctor? This is the core question we asked real patients to better understand the characteristics of a great doctor. During the interviews, we photographed and filmed each patient (with permission) to capture their responses. As a result, their insights became the main messages driving our marketing awareness campaign.

What’s your idea of a great doctor? This is the core question we asked real patients to better understand the characteristics of a great doctor. During the interviews, we photographed and filmed each patient (with permission) to capture their responses. As a result, their insights became the main messages driving our marketing awareness campaign.

Neue_Studios-Hartford_HealthCare-Primary_Care_Network-Website

Website Design

Website Design

Website Design

Website Design

Website Design

Visitors are greeted by real patients with their idea of what makes a great doctor. Their ideas make a connection with visitors and reinforce how HHC's Primary Care Network meet patient needs. The main feature on the home page is a simple zip code based physician search. It provides the viewer with a google map with the physician office location and their contact information.  Making it easy for patients to find a physician that will meet their needs close to home.

Visitors are greeted by real patients with their idea of what makes a great doctor. Their ideas make a connection with visitors and reinforce how HHC's Primary Care Network meet patient needs. The main feature on the home page is a simple zip code based physician search. It provides the viewer with a google map with the physician office location and their contact information.  Making it easy for patients to find a physician that will meet their needs close to home.

Visitors are greeted by real patients with their idea of what makes a great doctor. Their ideas make a connection with visitors and reinforce how HHC's Primary Care Network meet patient needs. The main feature on the home page is a simple zip code based physician search. It provides the viewer with a google map with the physician office location and their contact information.  Making it easy for patients to find a physician that will meet their needs close to home.

Visitors are greeted by real patients with their idea of what makes a great doctor. Their ideas make a connection with visitors and reinforce how HHC's Primary Care Network meet patient needs. The main feature on the home page is a simple zip code based physician search. It provides the viewer with a google map with the physician office location and their contact information.  Making it easy for patients to find a physician that will meet their needs close to home.

Visitors are greeted by real patients with their idea of what makes a great doctor. Their ideas make a connection with visitors and reinforce how HHC's Primary Care Network meet patient needs. The main feature on the home page is a simple zip code based physician search. It provides the viewer with a google map with the physician office location and their contact information.  Making it easy for patients to find a physician that will meet their needs close to home.

Neue_Studios-Primary_Care_Network-Website_Dcotor_Location_Map
Neue_Studios-Primary_Care_Network-Digital_Ad
Neue_Studios-Primary_Care_Network-Print_Ad

Print + Digital Advertising

Print + Digital Advertising

Print + Digital Advertising

Print + Digital Advertising

Print + Digital Advertising

The strategy for this advertising campaign was to bring awareness of Hartford HealthCare’s Primary Care Network and drive traffic to the new website.  30 second tv spots aired during prime times which helped increase awareness to Connecticut residents.

The strategy for this advertising campaign was to bring awareness of Hartford HealthCare’s Primary Care Network and drive traffic to the new website.  30 second tv spots aired during prime times which helped increase awareness to Connecticut residents.

The strategy for this advertising campaign was to bring awareness of Hartford HealthCare’s Primary Care Network and drive traffic to the new website.  30 second tv spots aired during prime times which helped increase awareness to Connecticut residents.

The strategy for this advertising campaign was to bring awareness of Hartford HealthCare’s Primary Care Network and drive traffic to the new website.  30 second tv spots aired during prime times which helped increase awareness to Connecticut residents.

The strategy for this advertising campaign was to bring awareness of Hartford HealthCare’s Primary Care Network and drive traffic to the new website.  30 second tv spots aired during prime times which helped increase awareness to Connecticut residents.

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Purpose-Driven Design & Branding  

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Colchester, Connecticut      860·343·9156

© 2019 Neue Studios, Inc. All rights reserved.

Purpose-Driven Design & Branding

 HOME            WORK            ABOUT

 

 

Colchester, Connecticut      860·343·9156

© 2019 Neue Studios, Inc. All rights reserved.

Purpose-Driven Design & Branding

 HOME            WORK            ABOUT

 

 

Colchester, Connecticut      860·343·9156

© 2019 Neue Studios, Inc. All rights reserved.

Purpose-Driven Design & Branding

 HOME            WORK            ABOUT

 

 

Colchester, Connecticut      860·343·9156

© 2019 Neue Studios, Inc. All rights reserved.

Purpose-Driven Design & Branding

 HOME            WORK            ABOUT

 

 

Colchester, Connecticut      860·343·9156

© 2019 Neue Studios, Inc. All rights reserved.